The state of Kerala is located in the southern part of India. 'Kera' means coconut which is grown in abundance there.People’s culture determines how they take to development and industrialisation.Government's policies are most transparent in implementation in the state of Kerala.Largest number of bank accounts are here; it is called a ’remittance economy’ as citizens depend on remittances sent by their relatives working outside Kerala. It is ranked as the state with highest media exposure; they have highest number of cell phone contacts, they also have highly used broad-band connections. It has the highest Human Development Index comparable to the developed nations.
Best Education and welfare schemes work here. People of Kerala state are EXTREMELY hard-working; and they know that there is only important goal in life and that is to work to make money and send money to their homes in Kerala. They are highly educated (99% literacy rate). The people of Kerala migrate to all parts of India and the world to work as hard as they can and earn. They work in industries all over the world and have grown industries everywhere.They want their state to be clean of pollution and they have always blocked industrialization here. They do not even allow dams to come up; they had claimed that native species of monkey(simavalan) is an endangered genus and if a dam comes up in its habitat it will become extinct, so the “silent valley” projects became silent long long ago. Now legislation has been made to stop the usage of insecticides with chemicals like “endosulfan” which has harmed the health of the people in rubber plantations. Compensations were paid to the families of the affected. Even industrial farming (using inorganic fertilisers & insecticides) is harmful, affecting the people. Because the people are highly educated and seek the best solutions, their state remains green and the people are content. The welfare schemes have become successful and the poor are provided for basic amenities. Their society is diverse in culture (Hindu-56%, Christian-19%, and Muslim-24%) but they are a congenial people, and who are tolerant and peace loving. Out of living together they have evolved a common culture- the Keralite lifestyle.
The industrial society goes together with the nuclear family (man wife and children) but the Keralites live in a ‘super-industrial’ society as solitary man(and independent women) migrate to where jobs are and earning as long as they can;children also learn to value work, when they grow up leave Kerala to a place of their career destinations. That is how they have shaped their culture keeping up with ‘super industrial’ world. All women pursue careers working very hard; and men earn out side Kerala and talk about their favourite subject-politics(this is only a stereotype). They live all over the world and keep in touch with their culture by reading newspapers in their language and by linking with the media (in their language). And as a people they are united in their yearning(like the salmon fish in sea which returns to its home streams) to return to their home towns for the yearly festival of ‘Onam’. They feel on the day of 'Onam', their king, who is in heaven, visits his people to see if they are happy; and they call their homeland “God’s own country”, a fitting name for a land which looks like heaven—always green and beautiful. From air plane or on google maps Kerala looks like a shiny little green gem which it is.
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