Success of Retail Shops

Retail shops are a rarity, and small grocers sell the daily food items in corner stores everywhere in India. Small businessmen and grocers are opposed to coming of retail shops as they were worried that their livelihoods would be at stake. So the law makers shifted their views to suit these shop keepers(potential voters).Due to an uproar (by small-scale trading people) coming of foreign companies in multi-retail brands is being kept on hold, but single brand retail has been implemented. Previously, Indian retailers were keeping chain stores which sometimes had worked out well, sometimes had not fare well. Effective marketing has to be practised for it to succeed. Moreover, Indian buyers have unique needs; for example, some want 100 grams of a spice needed for a pickle, and 500 gram packets will not be cut open for selling as per individual needs. Some buyers like to taste rice before buying; in packaged rice, this is not possible. In buying artistic items, buyers like buy from the artisans themselves. Sometimes bargaining takes place. This bargaining gives advantage to the buyer and the artisan had to lower the price to sell his wares. This will be corrected, when there is price standardisation in a retail shop. And apprentice artisans who did not get paid well previously by their bosses will get paid correctly and regularly while they work in a factory.As regular employees, they will get monthly incomes;their earnings are seasonal, unpredictable.Buyers like fruits and vegetables fresh which their green grocer will provide, retail shops give old vegetables which buyers do not like.There is fear that buying and selling which is livelihood of many will be erased by coming of foreign retail shops.People's protests were are not heard but the Reserve Bank of India has sent objections and it will be heard.

How the people take to retail market depends on our attitudes in shopping also. And we Indians are always conserving our resources and trying to spend less while limiting our needs. And a consumer based market may not work out here, as we will not give in to temptation of spending more and more. Consumerism may or may not flourish in India. The Indian buyer economises and controls his daily requirements. In India, conserving resources is the dominant way of thinking. But advertising can influence our attitudes and it can mould our opinions and thus create a need to spend. Ways of spending can change. To buy or not to buy is up to us now